دانلود رایگان
دانلود رایگان Strategic marketing capability Mobilizing technological resources for new
Strategic
marketing
capability
Mobilizing
technological
resources
for
new
مقاله
پاورپوینت
فایل فلش
کارآموزی
گزارش تخصصی
اقدام پژوهی
درس پژوهی
جزوه
خلاصه
Analyzing Resources and Capabilities
ability to manage the development and marketing of new products (see Figure 5.3). In general, the greater the rate of change in a firm’s external environment, the more likely it is that internal resources and capabilities will provide a secure foundation for long-term strategy. In fast-moving, technology-based industries, new companies are
10.1016/j.jbusres.2016.03.072 | DeepDyve
10.1016/j.jbusres.2016.03.072 10.1016/j.jbusres.2016.03.072 2020-06-11 00:00:00 Journal of Business Research 69 (2016) 5644–5652 Contents lists available at ScienceDirect Journal of Business Research Strategic marketing capability: Mobilizing technological resources for new product advantage a, b c Namwoon Kim , Sohyoun Shin , Sungwook Min Department of Management and Marketing, Faculty …
A capabilities strategy for successful product …
These efforts yielded a new, highly successful product line tailored to younger Americans and customers in India, China, and other emerging markets. Since its launch a few years ago, sales of the new product have grown twice as fast as sales of its traditional products, and …
Strategic marketing capability: Mobilizing technological ...
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Technological Capability, Marketing Capability, and Firm ...
Technological Capability, Marketing Capability, and Firm Performance in Turbulent Conditions Zhongfeng Su ( ),1 Jisheng Peng ( ),1 Hao Shen ( ),2 and Ting Xiao ( )3 1Nanjing University, China, 2Xi’an Jiaotong University, China, and 3Ohio State University, USA ABSTRACT The manner in which technological capability and marketing capability can be successfully leveraged is an important …
Marketing capabilities | The Role of Marketing ...
Marketing capability can help firms sense and respond to market changes such as competitors’ moves, technological evolution and revolution, enable firm organizations to leverage the capabilities and resources of partners for value creation, facilitate firms to …
Technological capability, strategic flexibility, and ...
14/04/2010 · Technological capability, strategic flexibility, and ... Dietmar Grichnik, Luv Singh, Sources of strategic flexibility in new ventures: An analysis of the role of resource ... Morgan P. Miles, The Performance Advantages for SMEs of Product Innovation and Marketing Resource–Capability Complementarity in Emerging Economies ...
Technological capability, strategic flexibility, and ...
14/04/2010 · Technological capability, strategic flexibility, and ... Dietmar Grichnik, Luv Singh, Sources of strategic flexibility in new ventures: An analysis of the role of resource ... Morgan P. Miles, The Performance Advantages for SMEs of Product Innovation and Marketing Resource–Capability Complementarity in Emerging Economies ...
Technological Capability, Marketing Capability, and Firm ...
Technological Capability, Marketing Capability, and Firm Performance in Turbulent Conditions Zhongfeng Su ( ),1 Jisheng Peng ( ),1 Hao Shen ( ),2 and Ting Xiao ( )3 1Nanjing University, China, 2Xi’an Jiaotong University, China, and 3Ohio State University, USA ABSTRACT The manner in which technological capability and marketing capability can be successfully leveraged is an important …
Strategic marketing capability: Mobilizing …
Strategic marketing capability: Mobilizing technological resources for new product advantage. Namwoon Kim, Sohyoun Shin and Sungwook Min. Journal of Business Research, 2016, vol. 69, issue 12, 5644-5652 . Abstract: Although scholars have paid much attention to the conceptualization of marketing capability and its performance implications (e.g. Krasnikov & Jayachandran, 2008; Vorhies, Morgan ...
Technological capability, strategic flexibility, and ...
14/04/2010 · Technological capability, strategic flexibility, and ... Dietmar Grichnik, Luv Singh, Sources of strategic flexibility in new ventures: An analysis of the role of resource ... Morgan P. Miles, The Performance Advantages for SMEs of Product Innovation and Marketing Resource–Capability Complementarity in Emerging Economies ...
Kim N Shin S Min S 2016 Strategic marketing …
Kim N Shin S Min S 2016 Strategic marketing capability Mobilizing technological from MKT 475 at Strayer University, Washington
Analyzing Resources and Capabilities
ability to manage the development and marketing of new products (see Figure 5.3). In general, the greater the rate of change in a firm’s external environment, the more likely it is that internal resources and capabilities will provide a secure foundation for long-term strategy. In fast-moving, technology-based industries, new companies are
Strategic marketing capability: Mobilizing …
This study presents a conceptual frame of new product–market success, emphasizing that strategic marketing capability (SMC) contributes to matching the revealed or potential market needs to the most appropriate technological resources. Such best-matched marketing and technological resources create either or both of new product advantages ...
Technological capability, strategic flexibility, and ...
14/04/2010 · Technological capability, strategic flexibility, and ... Dietmar Grichnik, Luv Singh, Sources of strategic flexibility in new ventures: An analysis of the role of resource ... Morgan P. Miles, The Performance Advantages for SMEs of Product Innovation and Marketing Resource–Capability Complementarity in Emerging Economies ...
Conceptual Framework for the Strategic …
The objective of this work is to review the literature of the main concepts that lead to determining the strategic approach, creation of strategies, organizational structures, strategy formulation, and strategic evaluation as a guide for the organizational management, taking into account the effects produced by the different types of strategies on the performance of organizations.
Conceptual Framework for the Strategic …
The objective of this work is to review the literature of the main concepts that lead to determining the strategic approach, creation of strategies, organizational structures, strategy formulation, and strategic evaluation as a guide for the organizational management, taking into account the effects produced by the different types of strategies on the performance of organizations.
مقاله انگلیسی رایگان در مورد بازاریابی استراتژیک تجهیز ...
Strategic marketing capability: Mobilizing technological resources for new product advantage: ترجمه عنوان مقاله توانایی بازاریابی استراتژیک: تجهیز منابع تکنولوژیکی برای مزیت جدید محصول: فرمت مقاله PDF: نوع مقاله ISI: نوع نگارش مقاله
The Resouces And Capabilities Of The Coca Cola …
Furthermore, one million millions dollar is spendt for one-year advertisement activities.In add-on, Coca-Cola usage engineering resources to analyze new trade names to increase fight with Pepsi and Dr Pepper, They find it barely to copy because of immense cost In add-on to the squad of endowments from around the accomplishments and cognition of the local market.
Business Capability Mapping Methodology: How …
However, this provides a strategic view that the executives will like and probably live with/under. There may be a need to go further deep so as to make the capabilities link the strategic view to the execution, operations, and IT enablement views. Taking the human resources capability as an example, this is how one night detail out the capability.
Strategic marketing capability: Mobilizing technological ...
ثبت نام; قوانین و مقررات; درباره ما; تماس با ما; تبلیغات در سایت; دعوت به همکاری
A capabilities strategy for successful product …
These efforts yielded a new, highly successful product line tailored to younger Americans and customers in India, China, and other emerging markets. Since its launch a few years ago, sales of the new product have grown twice as fast as sales of its traditional products, and …